Jeep is, to put it simply, such a happy brand to write for. The voice is all limitless adventure, exploring the roads unknown, and living to wander. The pieces above are all print, digital or point of sale graphics. Getting a lease on a Compass in a dealership surrounded by my own work on the walls was a hilarious experience.
Why- why are you taking a picture of that?
Oh- I- I helped make it. Like I wrote that line.
Oh wait like, for real?
Yeah!
I like it! It’s catchy!
Thankfully, dealership salesman approved.